SF-Startup Munchery Uses Sharing
Economy To Make Fresh, Home-Delivered
Julie Pham (Forbes- ASIA)
Imagine having a grilled pork chop over white truffle mashed potatoes, and roasted mushrooms with red onions, garlic, and herbs delivered to your door for under $12. All you have to do is warm it up. The San Francisco-based startup, Munchery, has made that and many other delicious options possible by applying the sharing economy concept to home-delivered, fresh meals.
The customers benefit too from this sharing economy model. As Munchery wins more customers, they are able to lower the prices. When they launched in 2011, a meal cost $25. Then it went down to $19, then $16, then $14, then $12 and now many meals go for as low as $9. Tran said, “The only thing that is cheaper is McDonalds.”
Successful tech startup ideas often attract copycats. Tran isn’t worried about that because of the network of well-known, loyal chefs the Munchery has built.